the story behind the brand

Midnight Branding was born from my frustration with the corporate grind and the desire to empower not only myself but other artistic people who felt the same way. It was founded on the belief that every entrepreneur deserves a brand that shines and expresses their quintessential uniqueness. Not only that but they deserve a life that isn’t the monotonous work, sleep, eat, repeat.



After I was laid off for the second time in my career, I decided this was the universe’s way of pushing me to chase that dream. In a world where creatives and women entrepreneurs are still written off or not taken seriously, I wanted to create a space where women can unleash their full potential and build brands that make a statement.

I’ve always wanted to create a community where people felt understood and safe. 

Midnight Branding offers a unique approach to the branding process where we build your design brief together.

My mission is to empower creatives and women to embrace their unique voice, build a brand they’re enamored with, and achieve the success that they had only previously dreamed about.

Let's create something bewitching.

This lets us have an open conversation about what you’re looking for, and also allows me the opportunity to ask clarifying questions in real-time. None of that constant back-and-forth nonsense. You are trusting me with your brand, and I want to know it inside and out so that you’re absolutely STOKED about the final creation. I want you to be able to say “This aligns with everything I am,” by the time we’re done working together.


If you’re ready to take that first step towards unleashing your brand’s full potential, I encourage you to fill out the quick application below.

it's never too late to change your path or chase your dreams.

the best way to live is to do no harm but take no shit.

hustle culture is toxic. you need rest to continue kicking ass.

cleanliness is next to managerliness

I believe: